helping mission-led businesses grow by telling your founding story better

Are you the Founder of a mission-led business struggling to communicate the sustainability in what you do? 
We help you build your tribe of customers by communicating your origin story more effectively. 
I’m Alex, the Founder of Merlin Branding.
Our story begins with me working as a journalist in the UK, Venezuela and then India. 
This was profitable but didn't have enough purpose so I started and led the campaign that saved Brixton Market.
This was amazing but didn't pay anything. To find how to combine purpose and profit I did an MA in Leadership for Sustainable Development with 'greens who do business' Forum for the Future.
After which I created Brew, The Tea Pub. 
But then my business partner died unexpectedly. Without him the Tea Pub wasn't able to carry on.
I was devastated and trying to work out what to do next when I got a call from a friend. 
They were impressed with how successful the Tea Pub's storytelling had been and asked if I could help market their business. Merlin Branding was born.
Merlin told the tale of how Arthur took the sword from the stone, letting his people know he was the right king to serve them. 
We help mission-led businesses build their tribe of customers by telling their origin story in a way that works.

WHY STORY?

Research has shown that people are 22 times more likely to share information that is presented as a story compared to one that isn’t.
Telling origin stories well helps build trust and credibility with potential customers and investors.
We’ve already helped tell the story of Joseph Sciarizzi at Solarpunk VC. He is providing seed investment to solarpunky start-ups. 
Joseph said,
“Merlin Branding expertly communicated my story and vision in a way that precisely relates to the people I’m trying to connect with. 
The founding story they wrote for me has achieved much higher engagement than my normal content on social media.
I recommend getting Merlin Branding to tell your founding story as it builds trust and shows where you have shared values with your target audience. As if we don’t share values, why should we do business?

For £850 we will WRITE your founding story: 

  • As a concise version for your website.
  • A script for you to tell people verbally.
  • One blog (which can be adapted into a series of social media posts).
  • Recommendations on what visuals to use to accompany your story. 
To find out if your purpose-led business could be a good match for what we offer click below to book a call with us.